Cultural Difference: The Interpretive Lens of Language and Behaviour
The greater the geographic distance between two countries, the greater their cultural differences. The greater the cultural differences, the higher the risk of misinterpretation of language and behaviour. Cultural distance governs the complexity of linguistic adaptation of materials destined to be used in other countries.
American vs. British English: Same Language in Different Voices
In the context of clinical outcome assessments, why is adaptation between British English and American English harder than we expect it to be?
Translating COAs: TransCreation vs. TransAdaptation
Some content cannot be translated word for word. Sometimes not at all. Here, I define transadaptation and transcreation and how they are used in translating content for marketing, aerospace and clinical practice and research.
Adaptive Behavior Is Universal. The Behaviors Used to Measure It Are Not.
Adaptive behavior instruments measure how individuals function in daily life. The domains are universal, but the behaviors used to assess them vary across cultures.
