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Ice Hockey and Football (Soccer): Pronouncing Foreign Players’ Names Like a Pro
Every language has its own phonological map. Its sound system differs from every other. And the pronunciation of foreign names is mapped onto the native sound system of the person pronouncing them. Some of the most famous names in professional sports today get routinely mangled by broadcasters and fans for so long that they become the athletes’ adopted names.
Xhosa: The Melodic Click Language That Reads Like Poetry
Most languages borrow words from their neighbors. Xhosa borrowed something far stranger: an entirely different way of using the human mouth.
Hindi in Clinical Trials: Making Hindi Patient-Friendly
Hindi is recorded as the mother tongue of more than 43% of India’s population. Yet, there appears to be a steady decline in Hindi translations of COAs while other major Indian languages keep going strong. What does that tell us about Hindi translations that have reached clinical trial sites?
English: The World’s Lingua Franca
English is so common that we tend to take it for granted. From a foreigner’s perspective, it is a very “cool” language: incredibly rich, exceptionally adaptable, and effortlessly flexible. It gained power through everyday use across the British Empire, enabling conversations among people from distant parts of the globe.
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