Translating COAs: TransCreation vs. TransAdaptation
Some content cannot be translated word for word. Sometimes not at all. Here, I define transadaptation and transcreation and how they are used in translating content for marketing, aerospace and clinical practice and research.
Adaptive Behavior Is Universal. The Behaviors Used to Measure It Are Not.
Adaptive behavior instruments measure how individuals function in daily life. The domains are universal, but the behaviors used to assess them vary across cultures.
